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(In)Effective Copywriting Freaked Me Out.

Published Saturday, April 14, 2007 by Abigael | E-mail this post

Web advertising banners - I usually ignore them.

Except for the one on a car forum that went "Admit it, you always wanted some body art" alongside the picture of my dream car. That made me click on it immediately to make sure that my favourite car maker did not bastardise the car.

The car stayed intact.
The gothic feel of the microsite left much to be desired.
Yucks.

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